Monday, April 23, 2012

Balancing Creativity vs Business













Green, © by Jerry Hardesty, Acrylic & Cement,
10x10 on panel





Okay, I have "creativity" covered.  I spend time each day in the studio...  painting.  When I'm not painting, I'm thinking about it...  thinking about the next canvas, or in my studio that would be several canvases at once.  Thinking about experimenting with a different technique, material, or different tool to create texture... my latest material being cement (see image "Green"), and my favorite tool a trowel used by tilers.

For me, I find the business side of art to be difficult and challenging.  Ironic, isn't it...  I spent over 25 years in the business world of corporate America.  Now, I'm going back to Business 101 (never actually previously had that course), but you're already ahead of me.  I've read several books, among them Alyson B. Stanfield's I'd rather be in the studio.  Guess what?  I would.  Oh wait, I haven't left...  my computer is in my studio.  But I'm not painting, I'm blogging.  Oh well.  I've created a business plan and both short and long-term goals (at my age, they cannot be too long-term... just kidding).  Weekly, I create a task list which I transfer to my calendar so I can see on any given date what I need to do that day.  I've got spreadsheets!  Spreadsheets, gee, now that is definitely the business side of making art!  The bottom line, I am getting more organized.  I'm juggling my priorities and tipping the scales to create balance. 




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